These sessions are sector studies based in visits to luxury brands/companies. The guest speakers are professionals from the luxury sector visiting CATÓLICA-LISBON in order to share their experience.
This program, applied to product and luxury services management, constitutes a pioneering decision in Portugal which responds to the needs of those who intend to add more value to their brands and projects in the different sectors of activity in which they operate.
The Luxury Products and Services Marketing Program offers a comprehensive view of the luxury world, in a reflection on its challenges, on the essence of its fundamentals, the idiosyncrasy of its consumers behavior, and the particularities of management either in terms of the creative process and innovation, or communication and distribution. It is a management both complex and fascinating.
This program aims at the study of the main sectors of activity that comprise the heterogeneous luxury market, by disclosing its strategies with case studies and best practices, presented by qualified and renown professionals in the market. In recent years, luxury has become one of the most relevant and successful business on a global scale, presenting ever growing results, despite the turbulent economic context.
See below what our coordinator and participants say about this program:
It includes
These sessions aim to know projects and portuguese success cases in the luxury area. It is also a privileged space of discussion and networking.
During a weekend in a relaxed and creative environment, participants will have the opportunity to enjoy various luxury initiatives including visits to the scenes of this very particular universe where the magic happens. They will also have the privilege of establishing, again, direct contact with the protagonists of this universe, a journey filled with moments of knowledge, fun and networking.
- Professionals working in the luxury market and wishing to consolidate or broaden their knowledge;
- Professionals wishing to work in the luxury market or acquiring knowledge and skills to add value to their products and services.
Main Benefits
Understanding luxury and its role on society and economy, and apprehend its intangible and emotional dimensions.
Attain a current, comprehensive, and integrated view of the luxury universe and its actors, as well as its challenges and future trends.
Understand the consumer's features and expectations towards products and luxury services, and its challenges and future trends.
Mastering the marketing tools adapted to the specificities of luxury brands management.
Knowing the main sectors of activity associated to luxury and apprehending the essential information on its organization and management particularities.
Mónica Seabra-Mendes, Program Director, presents some insights about Paradoxical Rules:
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The excellence and tradition of one of the most exclusive and luxurious boutiques of Portuguese Jewelery and Watchmaking. - Jewelery and Watchmaking Atelier |
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Discovering the wonderful world of perfumes. Atelier conducted by the Portuguese perfumer Lourenço Lucena, in the exclusive space of Skinlife. |
EXECUTIVE EDUCATION - OPEN PROGRAMS
Mafalda Gato
15th Edition: October 7th, 2022
*Applications open until September 30th, 2022
Classes: Fridays, from 4:30 p.m. to 8:00 p.m. and Saturdays, from 10:00 a.m. to 6:00 p.m.
Duration: 3 months | total of 70 hours (includes residential weekend)
This program will be taught in Portuguese.